Every day when I'm drinking my whey + caseinprotein shake I always smile at the irony of my drink...
We are consumers based on innovation and research. We are always digging through the internet on a mission to find the NEW.
Have you been drinking your 100% whey proteinshake after a brutal workout, thinking you are really ahead of the curve...convinced it's the holy grail of protein
The truth is you are drinking in the past... sacrificing that time in the gym for outdated science.
I wish I could sit here and tell you that a whey + casein protein shake is NEW cutting edge science that PEScience discovered. It's not. It was discovered by numerous renowned scientists in over a dozen human trials. It's time to take the blinders off.
The supplement industry is based around innovation. Why are you still drinking in the past?
If you’re a regular 100% whey protein user, read on, because there’s something you need to know. Our investigation into the science should royally piss you off. I sure was…
In our quest to build muscle, protein intake is the single most important factor. When I say intake, I don't just mean amount...I mean the type of protein too.
Reputable journals have already tested the effects of different proteins in human subjects, and the data could not be more conclusive. Whey + Casein is the superior choice.
The media tells me that whey builds muscle. And you know what? They're totally right. Studies do show that whey alone builds muscle better than other proteins. But if you look what they compare it to, the issue is clear: studies compare whey to weak products like soy-based protein, sugary drinks, and even just water. Of course whey is going to come out on top!
We already know that whey protein spikes muscle protein synthesis while casein protein creates an anti-catabolic trickle of amino acids, a complementary combination that should be taken at the same time. But in addition to this, whey protein and casein protein each have their own unique bioactive subfractions and growth factors which work in concert when they're taken together.
This is why I was so pissed when I saw the research... we've been shortchanging ourselves for years. I don't just want something better than whey... I want the best.
The 2005 International Whey Conference concluded that a mixture of whey + casein is the optimal form of protein for gaining muscle mass. That's right, even at a whey conference, the researchers found that 100% whey is not the answer!
So if a synergistic whey-casein protein blend is the optimal blend for building muscle, what do you think SELECT Protein brings you? That's right: A whey-casein blend.
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